Comments on: Are Portals the new Department Stores? http://amargoel.com/2008/02/25/are-portals-the-new-department-stores/ an Entrepreneur -- founded Komli and PubMatic Mon, 21 Mar 2011 12:19:14 +0000 hourly 1 http://wordpress.com/ By: PB http://amargoel.com/2008/02/25/are-portals-the-new-department-stores/#comment-457 Thu, 28 May 2009 15:36:11 +0000 http://amargoel.wordpress.com/?p=18#comment-457 I think most of the bigger portals are aware of this – which is why the stress on trying to compete on the paid search game, or the gobbling up of ad networks. What may work for portals is that they can bring scale to any ad network they start or acquire.

]]> By: Saurav Patnaik http://amargoel.com/2008/02/25/are-portals-the-new-department-stores/#comment-454 Wed, 18 Mar 2009 08:00:36 +0000 http://amargoel.wordpress.com/?p=18#comment-454 Congratulations on the Pubmatic funding story :)

]]> By: amargoel http://amargoel.com/2008/02/25/are-portals-the-new-department-stores/#comment-423 Wed, 27 Feb 2008 10:45:22 +0000 http://amargoel.wordpress.com/?p=18#comment-423 I think you are right Shameek, there will be some large generalists, and then specialists focused on a niche. Different advertisers and publishers will have different needs, different audiences, and traffic patterns — so inventory will constantly flow from one to the other.

]]> By: Shameek http://amargoel.com/2008/02/25/are-portals-the-new-department-stores/#comment-422 Wed, 27 Feb 2008 08:51:13 +0000 http://amargoel.wordpress.com/?p=18#comment-422 On a related note, we might see a parallel evolution in the ad network space – we might see that vertical ad networks come up to be “category killers” – we will probably see one or two biggie general purpose ad networks who slog it out along with vertical specialists for each segment.

]]> By: Induslady http://amargoel.com/2008/02/25/are-portals-the-new-department-stores/#comment-421 Tue, 26 Feb 2008 16:28:08 +0000 http://amargoel.wordpress.com/?p=18#comment-421 Hello Amar,

Great blog post that solidifies an upcoming trend. In a world where search can bring you the best content instantly, aggregation has no value. In the analogy you mentioned, I think portals situation is worse than department stores. In physical world, moving from store to store to find the best products cost time and money. So, a department store might have a convenience value. In the online world, search does it for you without cost and money. So there is really not much user value in aggregation. Vertical sites that are super-deep with rich content and have a pretty homogenous set of reader base would be the way forward:)

]]> By: Shameek http://amargoel.com/2008/02/25/are-portals-the-new-department-stores/#comment-420 Tue, 26 Feb 2008 16:13:06 +0000 http://amargoel.wordpress.com/?p=18#comment-420 I think most of the bigger portals are aware of this – which is why the stress on trying to compete on the paid search game, or the gobbling up of ad networks. What may work for portals is that they can bring scale to any ad network they start or acquire.

]]> By: Ad spending moving from portals to vertical sites : Alootechie http://amargoel.com/2008/02/25/are-portals-the-new-department-stores/#comment-419 Tue, 26 Feb 2008 13:21:52 +0000 http://amargoel.wordpress.com/?p=18#comment-419 [...] findings of Avenue A/Razorfish’s report, Amar Goel, founder, Komli and PubMatic, writes on his blog, “2007 might just be the tipping point for the maturity of the online advertising industry in the [...]

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