I am really excited to announce today that Komli, the company I started in 2006, has raised $7M in venture capital. Nexus India Capital led the round, along with Draper Fisher Jurvetson and Helion Ventures.
I am really excited about this! I am really excited about this!
Seriously, I am really excited about this!
Can you tell?
I am really excited about this because:
-
It’s great that we have such amazing partners who are further committed to helping us. Suvir Sujan, from Nexus, is joining our board. He was formerly the founder of Bazee, which was bought by eBay when they wanted to enter India. He has built a very successful company in India before, and hopefully can help us do it again.
-
This gives our company significant capital to make our products better for customers. First, we are investing heavily in PubMatic, which we view as really valuable for publishers. Publishers will have the ability to improve their monetization and ad networks will be able to provide better results for advertisers. Secondly, we hope to launch innovative new products in the Indian market for advertisers and publishers.
This is a significant investment from some top venture partners and it’s our responsibility for our customers’ sake to put it to good use. We will be growing our team aggressively, especially in engineering, to build technology driven products. We have built a leading machine learning team and are adding to it every day as we look to build new algorithms that drive better results. For example, in PubMatic, we know that geo-targeting for publishers is very important and that sending the right impression to the right ad network depending on country can make a publisher significantly more money. But most ad networks don’t provide reporting at the country level. Our machine learning team is devising interesting new ways to learn on the fly how an ad network is pricing in a given geography, and then send the impression to that network. And you were asking “When am I going to ever use this stuff?” in math class. Well, we’re using it!
We really appreciate all the support from our thousands of publishers and advertiser clients who have been working us and give us the privilege of doing business with them every day. It’s great and we look forward to an awesome 2008!
January 19, 2008 at 1:57 pm
Congtratulations Amar! Keep up the good work.
I have recently started reading your blog. Hope to hear more from you
January 20, 2008 at 3:23 pm
congratulations on your achievement Amar.
I recently first heard about komli a couple of weeks back and applied as a publisher and got approved just yesterday. at the moment trying out the ad codes and lets see how it goes.
Reading blog posts like these are the main source of motivation for startups like us.
Looking forward to our site getting monetized via komli